Social Media and HR Summit - Recruitment, Retention & Engagement in a Web 2.0 World
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This program has been approved for 9 recertification credit hours through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute website at

HRCI Approved Provider

The use of this seal is not an endorsement by HRCI of the quality of the program. It means that this program has met HRCI's criteria to be pre-approved for recertification credit.

CLE credit pending for this live event.


If this is not the most informative and cost-effective seminar that you have attended in the last year, we will refund 100% of your registration fee - no questions asked.

Opening Keynote: Thursday, December 3, 2009

Shel Holtz
Principal of Holtz Communication + Technology

Shel Holtz counsels organizations on effective online communication, including the strategic uses of social media. He has written or co-written six books on online communication and speaks regularly at conferences and other venues. Shel is co-host of the first communications-focused podcast, "For Immediate Release," and blogs at

Special Keynote: Friday, December 4, 2009

Brian Baker
Vice President of Organizational Performance and Implementation for Aon Consulting

Brian Baker fuses the gift of communications with the acumen of strategic and creative thinking. With experience spanning more than a decade, Brian possesses expertise in internal, executive and HR communications, external and media relations. He has worked cross-industry and has specific experience in software marketing, innovation consulting, human capital management, the public sector and financial services. Brian leads Aon Consulting's New Media and Creative Services Group. His team works with clients to apply emerging and innovative solutions to enhance internal and executive communication strategies.

Leveraging Aon's existing strength in strategic communications, the New Media and Creative Services Group will help clients better engage employees, drive desired behaviors and enable organizations to adapt to their changing workforce and increasing competitive environments.

Closing Keynote: Friday, December 4, 2009

Alfred Lin
COO, CFO for

Closing keynote speaker Alfred Lin, COO and CFOAlfred Lin joined in 2005 and is responsible for all financial, administrative, and warehouse operations. Alfred focuses on bringing focus, strategy and financial discipline in order to grow the business efficiently and profitably. Prior to joining Zappos, Alfred served as Vice President of Finance and Business Development at Tellme Networks, helping grow that business from no revenue to over $120M in recurring revenue per year, 30 percent cash margins and a $0.5B estimated contracted revenue backlog.

Prior to joining Tellme Networks, Alfred co-founded Venture Frogs with Tony Hsieh. Venture Frogs is an incubator and investment firm that invested in Internet startups, including Ask Jeeves, Tellme Networks, and of course, Prior to Venture Frogs, Alfred served as VP of Finance and Administration at LinkExchange, where he managed the sale of the Company to Microsoft for $265M. You can follow Alfred on twitter at

Elisa Bannon
U.S. Cellular

Elisa Bannon, Director of Talent Acquisition Operations, joined U.S. Cellular six years ago and has held several leadership roles within the organization. In her current role, she oversees Talent Acquisition for the retail and care center channels.

Wade Burgess
LinkedIn ®

For the last decade Wade Burgess has worked to bring technology innovations to the business community. Since joining LinkedIn, Wade has been building teams and evangelizing the power of the network. His profile can be viewed at

Margaret (Molly) M. DiBianca
Young Conaway Stargatt & Taylor, LLP

Margaret (Molly) M. DiBianca, maintains a legal practice consisting of equal parts litigation and client counseling. An attorney with Young Conaway Stargatt & Taylor LLP in Wilmington, Del., she represents employers in a variety of industries in employment rights claims, discrimination matters and equal employment disputes at the state and federal court level. She defends employers against claims brought by former and current employees and assists employers in enforcing restrictive covenants. Molly is a contributor to the Delaware Employment Law Letter and ongoing commentary at the Delaware Employment Law Blog. On Twitter, she can be found at @MollyDiBi.

Cheryl Hughey
Southwest Airlines

Southwest Airlines embodies the principles of servant leadership, and Cheryl Hughey lives them every day as the Director of People. She is responsible for On-boarding, Retention, Compensation, Drug & Alcohol and Compliance. During her 29 years at Southwest, Cheryl learned her leadership skills from the ground up, working as a reservations agent and then in various frontline positions in ground operations, from customer service agent to customer service training manager to director leadership training.

Jessica Lee
APCO Worldwide

Jessica Lee is a senior employment manager for APCO Worldwide, a privately held global communications and management consultancy based in Washington, D.C. She serves as an internal strategic human resources business partner to APCO's North America region by providing consultative advice to all levels of staff and managing recruitment activities ranging from university relations to employment branding initiatives.

James D. Lynch
American Express Company

James D. Lynch is Vice President of Employee Communi-cations at the American Express Company (NYSE: AXP). In this role, he manages all internal communications for 22,000 employees worldwide across Global Business Travel, Global Commercial Card, Global Network Services, Global Merchant Services and Global Human Resources. He also serves as a communication advisor to the vice chairman of the American Express Company, and the executive vice president of Global Human Resources.

Jeffrey Nemetz
HBG Health

Jeffrey Nemetz is the Founder of HBG Health, a Chicago-based health marketing firm that partners with leaders across the health sector, cultivating brands that endeavor to change the health of the world.

Ken Oehler
Aon Consulting

Ken Oehler is a Vice President and the Northeast Region Leader of Aon Consulting's Organizational Performance and Implementation Practice. Ken has extensive experience in human capital strategy, total rewards strategy and cost optimization, workforce planning, employee engagement and change management.

Tim Sackett
HRU Technical Resources

Tim Sackett is the Executive Vice President for HRU Technical Resources, a privately held, technical contingent staffing firm based in Lansing, MI. Tim also is a primary contributor of the popular human resource blog Fistful of Talent, where he brings his Page 2 view of the HR world to life. An active member within the human resource profession, Tim has been speaking and delivering both locally and nationally for years.

Edmund Scanlan
Total Attorneys

Edmund Scanlan certainly has e-commerce and Web marketing expertise, but it's his leadership and vision that have made Total Attorneys one of the fastest-growing companies in the nation.

Jean Schauer
Schauer Global Health

After more than two decades working as a communicator and health care industry insider, Jean Schauer has applied her passions for both strategic communication and improving health to her Minneapolis-based consultancy, Schauer Global Health. Jean has served as a senior communication consultant at Watson Wyatt Worldwide and was director of constituency communications at UnitedHealth Group.

Mark Schickman
Freeland Cooper & Foreman

Mark Schickman is a graduate of Columbia Law School, where he won the Whitney North Seymour Medal for distinguished trial advocacy. He is a partner in San Francisco's Freeland Cooper & Foreman LLP and has been practicing employment and labor law for more than 30 years. He has successfully litigated almost every type of employment charge in the courts, before juries and administrative agencies and on appeal.

Ben Swartz
Marcel Media

Ben Swartz co-founded Marcel Media in 2003, fulfilling a pledge to bring quality marketing services to Chicagoland businesses and beyond. Bringing 10 years of experience in marketing, sales and online media management, his work applies proven logic and reason to the world of interactive marketing.

Andrew Sykes
Health at Work Wellness Actuaries

Andrew Sykes is the Chairman of Health at Work Wellness Actuaries, located in Chicago. He has worked worldwide helping large employers and insurers alike build successful wellness and engagement programs.

Elizebeth Varghese
Aon Consulting Worldwide

Elizebeth Varghese is a Senior Vice President and leads the Talent Solutions Practice at Aon Consulting Worldwide (ACW). Elizebeth is responsible for overall management and strategic direction of the Talent Solutions practice, which specializes in HR optimization, workforce selection, leadership development and talent management.

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